Looks like as much as viewers protested how much they would tune-out the death of little Delia storyline via a hit and run, they actually tuned-in and in droves! According to CBS, the top rated soap opera drew its largest audience for the week ending October 20th since earlier this year!
According to Nielsen, The Young and the Restless delivered its largest weekly audience since last February 10th with 4.76 million viewers. In addition, Y&R was number one in women 25-54 and 18-49 key demos!
The rest of CBS’s daytime lineup also had very strong week-to-week growth including: The Bold and the Beautiful which was up +8% in viewers (3.65m from 3.38m), +15% in women 25-54 (1.5/09 from 1.3/08), +38% in women 18-49 (1.1/07 from 0.8/06) and +40% in women 18-34 (0.7/04 from 0.5/03). And the afternoon chat fest series, The Talk was up +3% in viewers (2.67m from 2.58m), +17% in women 18-49 (0.7/04 from 0.6/04) and +33% in women 18-34 (0.4/3 from 0.3/02) week-to-week.
So what do you think about Y&R’s rating increase during the controversial storyline? Weigh-in!