Soaps with same day repeat airings of new episodes on cable television networks are hopefully here to stay! And from new numbers released by TVGN in their first quartet with their latest acquisition, The Young and the Restless, the CBS soap is doing quite well for the cabler, as is its other new hit; Big Brother: After Dark!
TVGN is touting that Y&R and Big Brother: After Dark have delivered triple digit increases in viewers and women 25-54 for the first 10 weeks of the third quarter, according to Nielsen live plus same day ratings. “The two fan-obsessed shows book-ending our primetime line-up—Big Brother: After Dark and Y&R—have helped TVGN become the fastest growing entertainment network in the country,” said Brad Schwartz, President of Entertainment and Media, TVGN.
VGN’s quarter-to-date (July 1 through September 8, 2013) ratings versus the second quarter 2013 delivery average include the following highlights: The Young and the Restless on TVGN, which airs every weeknight at 7:00 PM ET/PT, drove triple digit increases for the time period among households (+198%) and women 25-54 (+125%). Y&R has averaged 362,000 total viewers, a +199% increase in the time period and delivered TVGN’s biggest weekly audience Monday through Friday at 7:00-8:00 PM ever among households and women 25-54.
Meanwhile, Big Brother: After Dark (BBAD) drove triple digit increases among households (+231%) and women 25-54 (+290%) in late night. BBAD has averaged 243,000 total viewers, a +238% increase in the time period and delivered TVGN’s biggest late night weekly audience ever among households and women 25-54. With L+3 ratings (available through September 7, 2013), BBAD’s audience grew significantly, averaging 364,000 total viewers. BBAD, the live, late night companion show to CBS’s Big Brother currently airs exclusively on TVGN seven nights a week (Saturday-Wednesday 12:00-2:00 AM, live ET/delayed PT; Thursdays 1:00-3:00 AM, live ET/delayed PT; Fridays 11:00 PM-2:00 AM, live ET/delayed PT). The show will return for a second season on TVGN next summer.
So have you been catching Y&R on TVGN? Let us know!