February 2014 has come and gone, but it ended up being a great month for CBS Daytime shows! For The Young and the Restless and The Bold and the Beautiful it ended up being the most total viewers they had for the month since 2008!
According to TVbytheNumbers, “The Young and the Restless averaged 5.28m, up +13% from last year and The Bold and the Beautiful averaged averaging 3.88m, up +8%.”
In addition, The Talk and Let’s Make A Deal both delivered their best ever February sweep performances with the rest of CBS’s Daytime lineup also posting some of their best ratings in the last 10 years, according to Nielsen live plus same day ratings. The Talk averaged a February best 2.94 million viewers, up +19% from a year ago and 1.1/06 in women 25-54, matching its best February performance in the key women demographic. The Price Is Right also scored 5.46 million viewers, up from a year ago by +13% and its largest audience since 2003. Overall, CBS Daytime had its most watched February sweep 4.35m since 2007 and highest rated in women 25-54 (1.5/08) since 2010.
So where you watching Y&R and B&B in February? If so, what kept you tuning in? What do you think of the great performance by the entire CBS Daytime day-part? Let us know!