News - Soap Buzz

1 October 5th, 2009 To China: Guiding Light and As the World Turns!

GL-Logo.jpgMetan Development Group has firmed up a deal with Power for the exclusive distribution rights in China for the popular daytime soap operas Guiding Light and As the World Turns. Metan will be the exclusive representative in China for 130 episodes of each series, both produced by TeleNext Media for Procter & Gamble Productions. MIPCOM marks the first time the shows will be available for China.

Metan’s president, CEO and founding partner, Larry Namer, said, “Guiding Light and As The World Turns, two of the most successful TV programs ever produced in the U.S., have captured the hearts of North American audiences for decades. We’re delighted to be the first to introduce these award-winning programs to audiences in China. We feel strongly that the series’ compelling story lines, relatable characters and program quality will have great appeal to audiences in China.”

Power’s VP of Asia and the Middle East, George Sakkalli, commented, “China’s vast television and new media market has great potential. Metan’s unique approach and commitment will ensure that Power’s content reaches many millions of Chinese viewers. I am delighted that Power has been able to introduce these much loved soaps to China.”

Brian T. Cahill, the senior VP, managing director for TeleNext Media, added, “For a combined 123 years, Guiding Light and As The World Turns have been the gold standard of contemporary serial entertainment. We proudly support the partnership between Power and Metan that will make this perennially engaging entertainment available to the Chinese audience for the first time.”

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  1. Kim says:

    Hi, Michael. I know this is an old post of yours, but I came across it again when I did a Google search to find out the status of GL being shown in China. I am an American living in Shanghai (since 2009), and when I first heard about this not too long after moving here, I was thrilled. I knew that I might not even get the channel on which these shows would be aired, but I was still excited about the prospect of 1) seeing GL again after its cancellation and 2) Chinese audiences getting a taste of quality soaps.

    Since the intial announcement in October 2009, I have not heard anything else about this, and the only items that come up in a Google search of the subject are the few initial mentions about it at that time; NOTHING new has emerged. I don’t know if it’s because the deal actually ended up not going through or possibly the PRC internet censors have deleted all references to it. I don’t think it would be something controversial that they would object to, but I suppose that whole issue is not always logical.

    Do you know if GL and ATWT have already started airing in China? If so, in which markets and on which channels? Any information you have would be appreciated, even if your answer is that you don’t know or it’s still up in the air.

    Thanks so much!

    Kim Lange
    Shanghai, China

    Reply

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