News - Soap Buzz

34 April 3rd, 2013 TOLN and Hulu.com Release Billboards for One Life to Live and All My Children!

Photo Credit: Vicki Sullivan for TonyGeary.net

In another show of support for the online rebirth of One Life to Live and All My Children, The Online Network and Hulu.com have created two fantastic billboards!

The billboards can be seen if you are in Los Angeles (and we drove by the All My Children one!),  and they are incredibly heartwarming and clever! When was the last time you saw a billboard advertising your favorite soap opera?

Yesterday, All My Children’s Lindsay Hartley tweeted upon seeing the AMC billboard “Wait… what????Retweet!!! @TOLN @allmychildren #amc “  AMC’s Denyse Tontz (Miranda) also posted an image of the surprising Billboard to her Instagram,  “Spotted this little gem on the corner of Laurel and Sunset AMC 2.0″ 

Courtesy/DenyseTontz

For One Life to Live’s billboard slogan is: ‘Who Says You Only Have One Life to Live?”  And for All My Children the slogan is  “You Took My Children, I Want Them Back!”

One Life to Live and All My Children have their online premieres on April 29th on Hulu, HuluPlus and iTunes!

So soapers, what do you think of the marketing concept for the billboards? Do you like the tag lines/slogans?  Let us know!

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  1. Avidreader72 says:

    So great to see The Online Network and HULU trying to promote these soaps! I think these soaps could be huge…

    Reply

    Tali replied

    Yes, I agree!

    Reply

    elnsct replied

    I plan to watch each episode several times to generate ad revenue for TOLN and HULU.

    Susan replied

    I enjoy both shows and think Hulu and toln Are doing a great job. I do not know what Toln has to do with Hulu. Can you explain that one to me. I think wattching the shows on my computer is great and the way to go. If I miss a show I can come home and watch it. TV is for the old days and recording a show is also.

    Reply

  2. Edwin says:

    Very excited I’m praying for a TSJ return and maybe to be able to keep RH and possible get back BW and ME if we don’t get them I am still very happy and will be tuning I. To see OLTL for the rest of my one life to live!!!

    Reply

  3. clh says:

    Such an awesome show of support!! I almost wish GH would get cancelled so PP could get them too!! More support from them before start up than in 50 years on ABC.

    Reply

    AJ replied

    You have to believe the entire TV industry is going to be watching to see how this turns out, if this a success.. we are going to instantly see internet TV production companies popping up everywhere trying to produce content of their own. The future is in internet TV, and the sooner a internet TV venture is successful the quicker we’ll see the death of network TV.. let this one be it. How fitting that the revival of soaps on the internet spell the death of the very entity that said soaps were extinct.

    Reply

    Tali replied

    Good Point AJ!

  4. Sharon says:

    God, I hope they air on cable too. My mother and grandmother can’t watch through the internet. :(

    Reply

    CTwildheart replied

    Have them over to your house to watch….at least until they are able to work out a deal with a cable channel.

    Reply

    Jody replied

    Many local libraries now have free Internet and computer stations for residents…….HULU is free

    Reply

  5. AJ says:

    AWESOME!!!

    Reply

  6. Jerrica says:

    Very cute & clever! Good move !!

    Reply

  7. SnapeGirl says:

    It should have said “You took my children, I want them ALL back!” LOL

    I love these slogans, and the idea of bringing back the soaps. I just wish it was for As The World Turns and Guiding Light. :(

    Reply

    jp replied

    Agreed. I know it’s wishing thinking, but how about Another World and Ryan’s Hope too. Bringing back Dallas was a huge success. Let’s take a drive down to Bay City and open up Ryan’s Bar again. Until then, counting the days for the return of my favorite soap of all time — ONE LIFE TO LIVE!

    Reply

  8. CTwildheart says:

    FANTASTIC! I love them! Kudos to PP for everything they have done and continue to do.

    Reply

  9. brian says:

    Blows ABC right out the water !

    Reply

    susan M. replied

    YEH!!!!!!!!!!

    Reply

  10. jimh says:

    I wonder if anyone outside the soap world audience would know what they mean…the amc one kinda sounds like a custody battle and OLTL kinda sounds somthing religous like there is an afterlife, im just saying! lol

    Reply

    jimh replied

    Then again AMC sounds like PP battle with ABC over the OLTL characters while OLTLs sounds like PPs way of saying they brought back these two iconic shows back from the dead!

    Reply

  11. Annie says:

    FABULOUS! If this is any indication of the writing and storylines, then we are in for a treat! Can’t wait. Easily ordered Hulu Plus yesterday. Can watch on my phone, iPad, computer, and TELEVISION!

    Reply

  12. Matt says:

    Having worked in advertising for 20 years, I don’t love this effort. No web address, no photos, no logo… nothing. Unless you’re already in the know that AMC and OLTL are coming back, you wouldn’t know what these billboards are about. How many people are going to notice them and then go figure it out? There’s a lot riding on this effort to reanimate the shows, I would have done a more direct billboard even if it is more conventional.

    Reply

    su0000 replied

    That is the way to get people to the site to see what in hell is this sign about/curiousness ..
    At bottom of sign it says …. TOLN and HuLu ..

    It is just a click on your phone or tablet, to feed ones curiosity to check it out, what the sign is about, and once they are there, to watch, well…………………………………….!

    Reply

  13. GH fan says:

    What a waste of time. Let this idiocy end and get Todd, Starr, and McBain back on actual TV ASAP.

    Reply

    Derek replied

    You sound like a disgruntled GH fan. Well we AMC and oltl fans deserve our shows too. You are not the only one who counts. And we are excited!

    Reply

    Rapids replied

    I think these web versions will have difficulty due to demographics of former viewers. Younger hulu users aren’t interested in soaps, my daughter laughed when I watched. TV soap viewership eroded greatly when anyone with a basic tv could watch. TV soap viewers were older and less affluent based on demographic info and I doubt they will watch in sufficient numbers in the restrictive online portal.

    Derek replied

    Yea right that’s why gossip girl, one tree hill, 90210, etc stood on so long because younger.viewers don’t like soaps. And guarantee you many of those viewers watch online.

  14. Robert says:

    Love it!

    Reply

  15. Lynne Casey says:

    VERY CLEVER! THANK YOU HULU, TOLN FOR BRINGING THESE BACK!

    Reply

  16. Mary says:

    I think the AMC one should say, “They took all my children. I want them back!”

    Reply

  17. Joann Teets says:

    I love them, but maybe AMC should have read “YOU HAVE MY CHILDREN, I WANT ALL MY CHILDREN BACK.

    Reply

  18. Torrey says:

    Have any other OLTL & AMC fans noticed, like I have, how ABC is going out of their way to push & promote GH here lately? I haven’t ever seen so much attention being given to a Daytime soap opera in my entire soap watching life….LOL I know they’re celebrating the 50th Anniversary, but it seems a little excessive. Why couldn’t that have happened for AMC or OLTL when they were on the air?

    Reply

  19. Rapids says:

    Young people will discern the two shows are former daytime soaps watched by their great grandmothers. They will not confuse all my children with gossip girls. Demographics were the downfall of daytime soaps, young people were not interested and did not watch. I say the shows, particularly all my children, have many challenges due to limited portals to watch the show. Many daytime viewers do not have high speed Internet, streaming devices or computers. I have all the technology but have mixed feelings and I watched all my children for roughly 35 years. The last ten years mostly bored me, plots and characters ran out of gas. Will I be interested in sorased teens? Doubt it. Still undecided if I want to start again.

    Reply

  20. marianne says:

    will the soaps be repeated during the later afternoon hours or will i have to wait til they come to tv? from what i’m hearing they will be on at noon & im still at work then. help!

    Reply

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