TVGN (TV Guide Network) which is currently home to same-day repeat broadcasts at night of The Young and the Restless and The Bold and the Beautiful is having a major imaging rebranding and overhaul which will rollout in early 2015!
According to The Hollywood Reporter, “The joint venture between Lionsgate and CBS Corp. will be relaunching as POP, and will have a renewed focus on fandom. It’s a big move for the channel, formerly known as TV Guide Network, as it severs any lingering ties to unaffiliated companies TVGuide.com and TV Guide Magazine, and marks the end of an in-depth yearlong internal review”
Additionally, “The rebranded channel is eyeing an early 2015 rollout, with January as their current target. When it does, it will feature an aggressive slate of more than 400 hours of programming, made up of syndication acquisitions (Beverly Hills, 90210, 7th Heaven), new projects and current series (Rock the Boat: New Kids on the Block, The Story Behind, Big Brother: After Dark)”
Brad Schwartz who was appointed president of TVGN back in April added,”We spent a lot of time reflecting and figuring out who we are and what our personality is!” He explained that a name like Fan TV felt “too on the nose.” And that, “We liked a short word — a word everyone has a relationship with. If you’re younger, you might think of pop music. If you’re older, you might think of it as the pop generation. Whatever it is, there’s a positive connotation with the word ‘pop.’ “
As far as the new network’s target viewer, Schwartz labeled them “the modern grown-up,” someone within the advertiser-desired 18-49 and 25-54 demographics, who are socially engaged and connected and who have a thirst for pop culture. Settling on POP as the name to lure them was the result of a lengthy process that began last year.
In a joint statement, CBS CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer in a joint statement: “POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base.”
What do you think of the rebranding? Like the name POP? What does the future hold for the soaps and more on TVGN? Stay tuned!