News - Soap Buzz

33 September 18th, 2014 TV Guide Network To Rebrand Itself As POP Starting Early 2015!

TVGN (TV Guide Network) which is currently home to same-day repeat broadcasts at night of The Young and the Restless and The Bold and the Beautiful is having a major imaging rebranding and overhaul which will rollout in early 2015!

According to The Hollywood Reporter, “The joint venture between Lionsgate and CBS Corp. will be relaunching as POP, and will have a renewed focus on fandom.  It’s a big move for the channel, formerly known as TV Guide Network, as it severs any lingering ties to unaffiliated companies and TV Guide Magazine, and marks the end of an in-depth yearlong internal review”

Additionally, “The rebranded channel is eyeing an early 2015 rollout, with January as their current target. When it does, it will feature an aggressive slate of more than 400 hours of programming, made up of syndication acquisitions (Beverly Hills, 90210, 7th Heaven), new projects and current series (Rock the Boat: New Kids on the Block, The Story Behind, Big Brother: After Dark)”

Brad Schwartz who was appointed president of TVGN back in April added,”We spent a lot of time reflecting and figuring out who we are and what our personality is!” He explained that a name like Fan TV felt “too on the nose.” And that, “We liked a short word — a word everyone has a relationship with. If you’re younger, you might think of pop music. If you’re older, you might think of it as the pop generation. Whatever it is, there’s a positive connotation with the word ‘pop.’ “

As far as the new network’s target viewer, Schwartz labeled them “the modern grown-up,” someone within the advertiser-desired 18-49 and 25-54 demographics, who are socially engaged and connected and who have a thirst for pop culture. Settling on POP as the name to lure them was the result of a lengthy process that began last year.

In a joint statement, CBS CEO Leslie Moonves and Lionsgate CEO Jon Feltheimer in a joint statement: “POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base.”

What do you think of the rebranding? Like the name POP? What does the future hold for the soaps and more on TVGN? Stay tuned!

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  1. Iakovos says:

    Late night soap reruns of ATWT and GL?


    su0000 replied

    I doubt CBS would run any soaps other than their own – Y&R and B&B ..
    RETRO TV has picked up GL ..
    (I came across the Guiding Light radio shows online, the whole series until it went to tv .. can’t believe they use to listen to the soaps by radio.. lol)
    I don’t see TVGN on the Comcast line-up .


    robertschonfeld replied

    because comcast is worse than tvgn

    4ever DAYS replied

    Beginning Monday, August 24th, DAYS will be on POP! It’s killer time!!!!! “POP” some popcorn and watch the serial killer target his victims!

    JM replied

    So what happens to the ticker and all the movies TVGN show’s?


  2. jimh(leave it to beaver) says:

    Makes me think of pepsi and coke…lol…wish this channel repeated The Doctors soap opera between B&B and Y&R…it couldve gotten bigger ratings instead of a channel like Retro who has a much smaller audience…also wish this channel would import Coronation Street and other British soaps!!!


    Harry replied

    Funny Jim, but I was thinking of Rice Krispies.


    jimh(leave it to beaver) replied

    I will too if two other channels change their names to Snap and Crackle…lol

    kevin replied

    I’d be all for Eastenders. Miss that since BBC America stopped playing it!


  3. Scott (ATWT Fan) says:

    While TVGN wasn’t the greatest network name, POP sounds even worse. However, I am willing to give it the proper chance. Hopefully more cable providers pick it up in HD, too! TVGN isn’t available in full HD on a lot of networks. And I love that CBS soaps are still part of the programming; hopefully, maybe, the cancelled CBS soaps can re-air in syndication through the channel. I know it’s a long shot, but can’t we all dream?!


  4. PatF says:

    I think it’s a good idea. AND would be great for them to expand on classic soap shows.


    SiteAdavocate61 replied

    Yes,I’d enjoy more daytime drama shares other than YR and BB.


  5. Mo says:

    Blah. Name sucks.


  6. Timmm says:

    I like it. It has POP!


  7. Alan says:

    Not feeling the love for the new name. If I were scrolling through the channel guide and saw the name POP I would have no idea what the channel was about. This may be the worst name rebranding since Sci-Fi Channel switched to SyFy (creative spelling has no place in my world).


  8. Cathy (Guiding Light Fan) says:

    Hopefully they will show old episodes of Guiding Light to make up for taking it off the air which they should never have done in the first place. Guiding Light was the best soap ever and always will be.


  9. Mary SF says:

    I find it a bit ironic that the word pop which used to be associated with senior citizens is now the “it” word for the modern grown up—-fancy way of saying anyone under 55.


    su0000 replied

    Pop is what the midwesterners call soda ..


    4ever DAYS replied

    I’m as Midwestern as one can be and I no longer hear pop for soda, however, I do remember people calling it pop, soda-pop and the occasional…sody-pop!

    I drink lots of water. I’m not much of a soda drinker, but when I drink soda, Pepsi is preferred.

    davlestev1 replied

    It’s Les Moonves..Julie Chen’s husband..maybe that’s what she and everyone at CBS call heyyy..why notttt…’s still a CBS owned venture so don’t look for retro soaps that will take your mind off their two current ones. And don’t look to be entertained either.

  10. JustSaying says:

    Wow, just wow.

    It’s sorta like what the Soap Channel should have been had Disney made an actual commitment to it. At least with the Soap channel gone, TVGN will have one less competitor to deal with.


    su0000 replied

    The only soap that will be on this pop chan will be B&B and Y&R, CBS does not share and would never allow the competition even with old reruns ..
    It is just another rerun channel running old long gone tv shows.. and some reality talk/whatever.. no big deal ..


  11. wolfsmistress says:

    And once again we are aiming at that darned 18-45 demo graphic. I can’t believe this whole name change, style change that these channels are doing so they THINK they’ll pull in more viewers.

    With more than 200-plus stations on most TV’s today, does TV Guide Channel REALLY think they’ll pull in the viewers with NKOTB shows, reruns of old 90s shows and BBAD (who watches that anyway)? I think it’s mainly the reruns of the soaps that pull in the most crowds, and they’re definitely not limited to any 18-45 ages!

    Maybe they should learn to listen to their viewers and not what some statistician has to say. I mean, when A&E takes “Longmire” off the air when it’s pulling more than 5 points per week because it’s watched by folks who are “older” (meaning 35-70), and CBS did the same with “Vegas” (again, pulling great numbers but older audience) and NBC with “Harry’s Law” (same story!), I don’t know how they expect to keep viewers watching their channels at all!

    Don’t these stations know that, if the PARENTS are watching certain channels while the kids are growing up, the KIDS usually fall into the same patterns? My kids watch[ed] Harry’s Law, Vegas, my soaps and other shows with me, and I watch[ed] Supernatural, Marvel’s Agents of SHIELD and even some MTV shows (until they were canceled, for heaven’s sake, before the end of the run!) with them. And we all like various cartoons and movies, and we watch the news together.

    Shows and channels can’t set limits to ages and program their stations to only those demographics. They lose so many viewers doing that! They have to learn that all ages may view the shows on their channel, and while not all ages may like shows that they consider should be canceled, that doesn’t mean they should be canceled only because “older folks” are watching them and they don’t fit the demographic!

    BTW, this constant changing reminds me of the cola wars, when Pepsi and Coke changed their flavors. People didn’t like the new tastes, so they had to return to the “old formula.” Why not stick with what works, especially in TV?


  12. Fan_TV_Better_Name says:

    While I understand the need to dissociate the channel from any other TV Guide medium, POP is just not a good choice for a rebrand. I’m 40 and in the targeted market, and just don’t get it. I agree with whomever said if they say it on their guide, they wouldn’t know what it was all about. Another case of a company not reaching out to the public before making such a big change.


  13. Cherela says:

    I don’t care what they call the channel as long as they keep showing Y&R and B& B same day. I would live it if they showed old episodes of ATWT.


  14. Delores Mitchell says:

    I really don’t care about name changes TVGN going POP. When I first heard about this while watching Y&R and B&B. The only association I attributed it to was that show call “Pop Sugar”. I’m 58, as long as they continue to show Y&R and B&B in the evenings because I miss it during the days due to work and I still don’t have a DVR yet. Call your Network “Whatever” I don’t care. But if they stop showing Y&R and B&B, I guess I have to get myself a DVR, because I don’t watch anything else on TVGN.


  15. CC says:

    Stupid new name and from what I’ve read elsewhere it will have stupid new programming. One article said the new programming would be to attract a younger and more affluent audience.

    It’s no wonder the network struggled. They seemed to know nothing about programming. It always looked like they threw a bunch of TV shows and movies on each day with no thought of giving much of anything a regular time slot. How did they expect to have regular viewers if they gave most of their shows no regular time slots? And then, if you checked to see when a program might be on, they would often change the schedule at the last minute. That’s not going to win them any regualr viewers.

    If they are putting money into this change they’d better put some brains into how to run a network. I doubt I’ll be checking in for the new programming, but I hope they keep showing “The Young and the Restless” as it’s nice to have it rebroadcast later in the day.


  16. Daniel V Shaver says:

    When TVGN becomes POP, will Y&R and B&B be dropped? If so, will they be moved to another channel?


  17. Leann Helen says:

    I agree with the others. TVGN put the The Bold and the Beautiful and The Young and The Restless back on in the evenings after the Soap channel died. It was great for those of us who like those shows, but work through the day. I like being able to watch the soaps when I get home from work at night. I am hoping the new POP channel does not take either soap off the air. There seems to be a lot of agreement with me on this subject. There are a ton of us soap junkies. We just love them, and will keep watching the new channel as long as they keep the soaps on the air in the evening.


  18. Peter Trbovich says:

    I have enjoyed the good movies on tvgn.Good Bye, I guess people my age just don’t buy enough junk.


  19. bob west says:

    What the hell is wrong with you people ?? When we watch Young and Restless and Days, the friggin’ screen freezes, the sound goes off or the show audio plays during commercials.

    Get your head out of your ass and do your damn job– broadcast…


  20. Soap Opera Mom says:

    Will the TV guide continue to scroll on the POP channel???? That’s very very distracting when you are trying to watch your show.


  21. Kaathleen Fuss says:

    What channel will b&b. And y&r be carried on since pop is no longer on xfinity


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