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22 April 25th, 2011 TV Guide on Why ABC lost Hope for Its Soaps!

Courtesy/ABC

Today TV Guide has an analysis and commentary on why ABC lost hope for its soaps and decided to pull the plug on One Life to Live and All My Children. And the cost analysis of putting on a daytime soap per week as opposed to the new reality shows, The Chew and The Revolution. Here are the key ‘takeaways’ from the news item below!

“Greater choice and audience fragmentation have meant lower ratings for all programs. The daytime soaps built their cost structure during a time when the networks had little competition. The ratings have reached a point where even after cutbacks, ABC was on a path to lose money on All My Children and One Life to Live if they stayed on the air next year. The cost of producing each ABC soap ran from $750,000 to $1 million a week.

The new shows that will replace them will each be $575,000 a week or less. There’s The Chew, a food-centric lifestyle show hosted by chefs Mario Batali, Michael Symon, Top Chef‘s Carla Hall and nutrition expert Daphne Oz, and The Revolution (working title), a health and lifestyle show with Tim Gunn. And unlike soaps, the episodes can be repeated.

CBS is already seeing higher profits for its new daytime chatfest The Talk, even though the ratings are slightly below those of As the World Turns, the soap it replaced. When CBS recently gave multiyear renewals to The Young and the Restless and The Bold and the Beautiful, it was at significantly lower license fees.  Many viewers will miss the soaps, just as some miss the variety show, the big-budget miniseries and other TV fare of a bygone era. It’s the price viewers pay for living in a multi-channel world, where they can watch what the want when they want.”

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  1. Chris says:

    All I know is when AMC and OLTL goes off the air my TV will turned to NBC Days of Our Lives and CBS Young and The Restless. I have no interest in watching these replacements.

    Reply

    Brooke replied

    When AMC goes off, I will be watching Y&TR to see many of my GH faves who have or are on their way their. In fact, I have begun recording it already. I already only have ABC on during the hours that all three soaps air. I used to watch Dr. Oz and Oprah right after, but not since this decision was made.
    Before and after, I tune to another channel.

    EVERYONE should boycott ALL ABC programming EXCEPT for the three soaps!

    Reply

    GLORIA mULLEN replied

    We should all boycott abc Ireally looked forward to watching these shows I will chage to another channel so all other programs on after them will also loose their ratings Ill have to see what channel 5 has to offer!!!! Thumbs down abc

  2. mike says:

    The ABC soaps downturn was due to Brian Frons. They could still be viable under the right leadership.

    Reply

    moneek replied

    Absolutely!

    Reply

  3. Rob says:

    I hope Brian Frons Chokes on the Chew.

    Reply

    lew replied

    HA! I like that!

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    Allie replied

    That was beautiful.

    Reply

    GLORIA mULLEN replied

    This is what america really need another food show isnt america to fat now!!!!Down with abc

    Reply

  4. Brooke says:

    Michael, why do you bother directing us to yet another ABC apologist? Why give them the press?

    Reply

  5. david says:

    Here’s another take on the TV Guide story that is worth reading:
    http://daytimeconfidential.zap2it.com/2011/04/25/cheap-crap-abc-daytimes-replacement-shows-to-cost-under-575000

    Quoting from the above link: “As for The Revolution, that show is having to be completely retooled, because it sucked donkey balls, according to my sources. Instead of telling Frank Valentini, “Look man, I need you get the budget under $600,000 a week. I know it will be tough, but it is what it is,” ABC is going to tear apart a show that is turning out stellar episodes and is Number 3 among women 18-49, for a show that wasn’t good enough for the fall? I’m sad about AMC’s fate, but what’s being done to One Life to Live is flat out criminal.

    Let’s reflect again on the many, many failed reality/talk projects Brian Frons and Co.attempted to get off the ground at SOAPnet. . . .

    I don’t care how many ways they try to spin it, I’ll never be convinced it makes good business sense to allow Brian Frons to oversee the transition of ABC Daytime away from soaps to programming women are allegedly clamoring for more of. This is the man who was surprised by Kathy Brier’s success on One Life to Live because she doesn’t look like a Playboy Bunny. Guess what, neither do most American women. Now Frons wants to micromanage a weight loss reality show? Really?

    We’re talking about the guy who put amazing talents like Jackie Zeman, Leslie Charleson, Catherine Hickland and countless other veteran actresses out to pasture fo no other reason than they got older. I have a question for Frons: If actresses’ freshness expires at the age of 50, what about executives? What’s good for the goose oughta be good for the micromanager. I’d say Frons is well past his sell by date.”

    Reply

    GLORIA mULLEN replied

    I agreee totally!!!!!!!!!!@

    Reply

  6. Kristin says:

    While obesity is a major health problem in the U.S. and Canada, why would we want another tv show on FOOD. There are some of us out here that prefer to watch other shows. You waste our time on Reality shows which are getting more trashy per new show. Not everyone out here watches these types of tv shows either. I am in my mid- 50′s and I am not “old”. I have watched soaps forever. Several different ones in fact. I have watched AMC since forever. It has been the one steady soap that has been on forever. I watch soaps for entertainment purposes, to get away from the real world. Not to be brought down by people fighting, arguing and thinking they are better than the rest. I do not need to watch someone else’s personal life.

    Reply

    GLORIA mULLEN replied

    I cant begin to think I want be able to see my soaps. what a sorry decisionI’M 62 you will put a gap in a lot of peoples lives

    Reply

  7. Christina says:

    I will NOT WATCH The Talk as it replaced my much loved soap As The World Turns and I will make sure NOT to watch these new shows either. Too bad we can’t get more people to tune out these low budget, low entertainment shows. TV is going to crap!

    Reply

    GLORIA mULLEN replied

    I agree abc is turning into crap!!!!!!

    Reply

  8. GLORIA mULLEN says:

    abc please reconsider saving our soaps or your rating in general will fall the so willyou losse big time with this horrible sorry disgusting stupid decision

    Reply

  9. Carole says:

    The only daytime program that I watch on ANY network is All My Children, which I dvr daily. Boo hiss ABC, Disney, and the pathetic Brian Frons. CHEW on your respective derrieres.

    Reply

  10. Cathy says:

    I have Dish Network – over 100 channels but what do I watch during the day – All My Children and One Life to Live. Your brought garbage in (Brian Frons) and he is putting garbage out. To Brian Frons: when the cast of AMC took a pay cut – did you? I bet not. ABC/Disney, you had better look at the moron you have running the show. You are losing millions of viewers. I will never watch another ABC program – EVER. I am more than happy to give my viewership to NBC or CBS. At least they don’t have idiots at the helm.

    Reply

  11. moneek says:

    With Cheaper substitutions…more money will be put in Fron’s pocket. ABC and Disney are cancelled ..Sorry Johnny Depp!

    Reply

  12. Karen Green says:

    their stupid they don’t care about their ratings they already know they stink both programs are flushed down the toilet where these turds with feet walked up from the sewer. They won’t sell the rights to our soaps cause they know both shows will not be accepted and their not I don’t watch either of them and I never will. I have tuned in elsewhere to watch soaps in the daytime. We won’t quit abc we won’t quit that alone makes us the winners and your right your all the biggest losers!

    Reply

  13. Judi says:

    I have not watched ABC sincw the cancellation of AMC and OLTL. I do not even watch disney channels or anything that is ABC related. I got to watching CBS and now I leave my TV on that Channel during the day. I read more with the noise in the background of the TV. The soaps were a release from the strains of everyday life. My viewership used to be with ABC but now their programming is not worth watching.

    Reply

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