Today TV Guide has an analysis and commentary on why ABC lost hope for its soaps and decided to pull the plug on One Life to Live and All My Children. And the cost analysis of putting on a daytime soap per week as opposed to the new reality shows, The Chew and The Revolution. Here are the key ‘takeaways’ from the news item below!
“Greater choice and audience fragmentation have meant lower ratings for all programs. The daytime soaps built their cost structure during a time when the networks had little competition. The ratings have reached a point where even after cutbacks, ABC was on a path to lose money on All My Children and One Life to Live if they stayed on the air next year. The cost of producing each ABC soap ran from $750,000 to $1 million a week.
The new shows that will replace them will each be $575,000 a week or less. There’s The Chew, a food-centric lifestyle show hosted by chefs Mario Batali, Michael Symon, Top Chef‘s Carla Hall and nutrition expert Daphne Oz, and The Revolution (working title), a health and lifestyle show with Tim Gunn. And unlike soaps, the episodes can be repeated.
CBS is already seeing higher profits for its new daytime chatfest The Talk, even though the ratings are slightly below those of As the World Turns, the soap it replaced. When CBS recently gave multiyear renewals to The Young and the Restless and The Bold and the Beautiful, it was at significantly lower license fees. Many viewers will miss the soaps, just as some miss the variety show, the big-budget miniseries and other TV fare of a bygone era. It’s the price viewers pay for living in a multi-channel world, where they can watch what the want when they want.”