TV Week has a commentary post out today from Arthur Sando in the Open Mic section of their website that speaks volumes for the importance of fans of the daytime genre, and how ABC handled the cancellations of One Life to Live and All My Children, now almost three weeks ago. Here is an excerpt below!
TV Week: “Certainly, the writing has been on the wall for some time that this day would come, so I think ABC blew an opportunity to prepare its audience. Six months ago, they could have told viewers that if the numbers didn’t improve, the shows would be cancelled. That really could have motivated fans to take some action. Now, judging by activity on Facebook, it’s clear that many fans are up in arms, so while it may be too late to save All My Children and One Life To Live, the network should show that it cares and reach out to these fans, solicit their thoughts and engage them in a social media dialogue to let them know that their ideas are being heard, that their feelings are being considered and that they are, indeed, part of the process.
By making viewers feel shut out, ABC risks breaking a bond of trust with a significant and reliable core audience. And, in today’s fractured television universe, that’s the last thing a network should be doing.”