Another talk show is tanking at ABC/Disney … and it appears it’s bottoming out big time! The Tyra Banks and Chrissy Teigen led talker FABLife, which came on to the scene with much fanfare from the Disney/ABC distribution wing is struggling.
An insider told New York Post Page Six: “The new ratings are beyond catastrophic!” And another source revealed, “The show’s a ratings disaster.” Apparently multiple sources added, “Disney/ABC show won’t make it to a second season unless things get more fabulous quickly.” Things look bleak when an insider also stated: “ABC’s already looking for a replacement. It’s not going to survive with a 0.7 (rating).”
FABLife debuted in September as the No. 1 new syndicated talk show with a 1.0 rating, but sank in subsequent weeks to a 0.7. However, sources close to the show fought back to these claims saying that the show is doing very well with the young female demographic and women relating that – the FABlife is performing well in the New York and Chicago markets. They also noted that Disney/ABC chatfest has: “The youngest demo among syndicated shows besides The Real and The Wendy Williams Show.”
And that brings us to ABC’s decision to cancel One Life to Live back in 2011, and then replace in 2012 with the lifestyle show, The Revolution. If you recall, that show lasted six months. Then, we had Katie Couic’s talker, Katie, which flopped and barely made it through two seasons, and threw the once strong line-up of ABC Daytime off even further. Now we have FABLife about to crash and burn.
Which leads us to this: How can the decision by the network to mount these shows, promote them, and all that was involved in the end, be such a beneficial cost-cutting measure than the cost of keeping a soap on the air? When all is said and done, ABC could have just kept a built-in loyal audience for a beloved daytime drama that helped keep some of their line-up intact, which in turn, would have remained a solid lead-in for General Hospital.
One Life to Live’s ratings were in solid shape at the time of its cancellation in third place, amongst at the time, all six daytime dramas. So far nothing that has replaced it has come close to these numbers. Right now, we could all be watching the drama of the Buchanans/Cramers/Mannings, and their friends and enemies, instead of watching “life experts” which is clearly not captivating the daytime audience.
So, share your thoughts on the the condition of FABLife! What do you think about all the shows that have failed in replacement of One Life to Live? Comment below!