News - Soap Buzz

0 April 12th, 2010 Ugly Betty’s, America Ferrera to develop online interactive soap!

Photo Credit: JPI Studios

Ugly Betty star, America Ferrera is creating a brand new online bilingual soap or telenovela based on a Romeo & Juliet type story, that is interactive.  Thus,  viewers can decide the direction of certain storylines.  According to the Hollywood Reporter, MTV and Electus, Ben Silverman’s multimedia studio announced plans to develop and produce the new interactive telenovela “Pedro & Maria” with Ferrera attached as an executive producer via her production firm Take Fountain. Tony-winning Broadway writer Quiara Alegria Hudes (“In the Heights”) will write the script and also executive produce the bilingual show, which was created by Silverman, who is also executive producing.

The companies said Monday that it will be “the first-ever multicultural, interactive series built for the digital age” and for both TV and online. For example, the audience will get to vote on the direction of story lines and characters in the contemporary Latino romantic story.

“The Latino population is an under-represented and under-served segment of the audience, and I am excited to help bring this relevant show to MTV,” said David Janollari, executive vp, scripted development at MTV.

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