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0 February 18th, 2010 UPDATE: P&G will not participate in Antigay Summit!

Photo Credit: JPI Studios

Our friends at Advocate.com cleared up some rumors that were circulating in regards to Procter & Gamble who has partnered with Walmart in a “family-friendly” television partnership but made it clear that P&G is in no way involved with the Family Research Council or its September conservative political summit,  (which is anti-gay) a spokesman for the company told the LGBT news and entertainment site on Thursday.

Here is what Advocate.com reported this afternoon, “The antigay FRC circulated a press release earlier this week touting the involvement of P&G and Walmart at its September Values Voter Summit, which P&G says it is not involved with.

“Procter & Gamble has a strong, long-standing corporate commitment to diversity and inclusion—it is deeply rooted in our company’s culture,” P&G spokesman Brent Miller said in a statement to The Advocate. “P&G highly values individuals from a wide range of backgrounds and cultures and is recognized for its diversity practices, including its efforts in GBLT diversity. P&G remains committed to developing family-friendly programming that appeals to the diversity of our consumers around the world. P&G is not planning to participate in the Values Voter Summit 2010 as suggested in the report.”

Calls to Procter & Gamble yesterday to confirm the company’s involvement in the summit were not returned by press time.

Earlier this month, P&G and Walmart announced the two companies would partner to produce “family-friendly” television that highlights values “such as generosity, honesty and togetherness” lacking in most programming.

That partnership kicks off in April with a two-hour TV movie on NBC in which a single mother and her three children use P&G’s Duracell batteries for flashlights and feed their dog the company’s Iams pet food, P&G spokeswoman Jeannie Tharrington told Business Week.

The Family Research Council had taken the announcement and run with it, praising the company and announcing its participation in its Values Voter Summit, which is c-hosted by Liberty University and will feature a who’s who of conservative politicians and media pundits, including Rep. Michele Bachmann and Sean Hannity.

That announcement raised a number of red flags with bloggers, because it came just months after P&G’s soap Guiding Light went off the air and the subsequent announcement that this year would mark the end of As the World Turns.

Both shows have prominently featured gay characters and relationships but have come under fire for watering down intimate moments between their gay couples.”

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