News - Soap Buzz

48 July 9th, 2013 Variety Reports: All Network Daytime Dramas Show Quarterly Gains! Soaps Rebound!

Photo Credit: Kathy Hutchins

Each of the remaining broadcast daytime dramas has improved their ratings this year! That is the sub-header for a piece out today from Variety on the soaps and their comeback!  They go on to say that each network soaps actually posted quarterly ratings gains vs. the previous year.

According to Variety: “Looking at the most current Nielsen numbers for the second quarter of 2013 (April 1-June 30), CBS’ longtime daytime leader The Young and the Restless led the pack with an average daily audience of 4.771 million — up 5% from last year. It’s followed in the rankings by CBS’ The Bold and the Beautiful (3.535 million, up 13% from last year), ABC’s General Hospital (2.843 million, up 11%) and NBC’s Days of Our Lives (2.672 million, up 4%).  Collectively, these four shows also drew more viewers this spring (13.82 million) than the same period in 2011 (13.27 million), with only “Y&R” down.”

Some other notable points made:  For GH - This spring marked the third straight quarter that has risen by double-digit percentages from the comparable year-ago period.  For B&B - This spring was the fourth straight quarter (going back to the third quarter of 2012) that it posted year-over-year growth. It is now within a little more than 1.2 million of its lead-in, The Young and the Restless.  For DAYS  - The NBC soap logged its second best quarter in adults 18-49 since the first quarter of 2012 and its second largest overall audience for a quarter in at least two years. Earlier this year, DAYS was renewed by NBC through September 2014, and it could be poised for another extension — especially since 2015 would mark the show’s 50th anniversary.

In addition, Variety mentions the returns online of All My Children and One Life to Live, adding that to the mix of that for the first time since 2007, none of the broadcast dramas are saying goodbye! Not one cancellation! Thank goodness.

So soap fans, what do you think about the state of the soaps as of summer 2013? Are you encouraged that we are on steady footing? Do you still believe that one of your shows might get canceled at any moment? Do you think that network executives have learned their lesson and are thankful for the audience and the soaps that they have? Share your thoughts below!

 

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  1. su0000 says:

    I never thought thee would be any cancellations..
    The soaps that are left will survive..
    A huge amount of effort has been put into the soaps the past 2 years, and that alone said they would go on ..

    ))never did understanding the depressing mindset of the doom&gloomers who also saw the end lol

    Reply

    jimh(leave it to beaver) replied

    I agree with you…now there are times ive complain about certain parts of my soaps that i still would watch because most of the show i might still find entertaining but i never will say they would be cancelled. If i dont like a show at all i simply dont watch and thats what others should do instead of going on about them being cancelled.

    Reply

  2. Lawrence says:

    Of course GH gained year to year. It rebounded from cancellation ratings and is back down in viewers again. No progress

    Reply

    Troy Turner replied

    Did you not read the article-try again, please

    Reply

    David replied

    Did you read the article? You are completely wrong. GH has gained 2 years in a row now. GH is actually still up from one year ago in the current ratings.

    Reply

    Pat replied

    Big deal. Throwing a party for GH and celebrating that it’s up in the ratings from last year is akin to congratulating a sports team for improving from the worst team in its league one year to the second or third worst the next year.

  3. Lawrence says:

    also these numbers are not the best comparison. they basically took the best ratings week for each show and said hey soaps have rebounded. of course each show will have a ratings spike some time of the year

    Reply

    Troy Turner replied

    Variety is gospel in Hollywood-quit pimping an anti-soap agenda, and educate yourself

    Reply

    Lawrence replied

    Gh was near cancellation. Educate yourself about the current ratings now. Gh is last in viewers and 18-49 again

    Nick replied

    Troy,

    Oh I forgot, you’re always right and never wrong about soaps (cue the sarcasm). Yeah, anyone who disagrees with you has an “anti-soap agenda”, LOL. I suggest you get a life before it’s too late, loser.

    Pat replied

    That’s really funny, Troy. You’re actually telling someone else to educate themselves, as if you’re so smart yourself. Yeah, whatever. You should really be a comedian.

    Nick replied

    Lawrence, I agree. That article has so much spin in it that I have a headache. Here’s a radical thought: how about an UNBIASED analysis of where these soaps stand, especially GH? Give me the REAL facts. But some fans/outlets (including several in this thread) are just so desperate for any shred of positive news about these shows (especially GH) that they’ll skew and exaggerate the info in any way possible. Most rational people can see right through that.

    Reply

    Troy Turner replied

    Oh please, Nick-you wouldn’t know what the real facts were if they turned around and bit you. We’ve done nothing but give you (and your assumed names) factual, verifiable, information-but you refuse to believe it because it doesn’t fit your anti-soap agenda. Rational people can see right through THAT

  4. nancy says:

    General hospital ratings are down again. i believe gh will be cancelled next year. I have a really bad feeling. the show has gone down hill. its the franco show
    viewers are getting turned off. they better make changes. or gh will be history
    fire ron and frank valentini. hire someone who can do a better job
    .
    .

    Reply

    Troy Turner replied

    GH will be fine-it’s pulling DOUBLE what the Revolution/GAA were doing at this point last year, and still considerably up itself to what it was doing at this point last year. Haters can protest all they wish, but ABC will NEVER cancel GH-they simply cannot afford to do so

    Reply

    Lawrence replied

    Thats what u think troy in your dimwitted brain. Abc cancelled amc and oltl y do u think they wont cancel Gh

    Nick replied

    Troy, if you really think that anyone who disgrees with you or presents a somewhat pessimistic/realistic opinion about soaps is a “hater”, then you’re a paranoid baby. So if someone is not waving soap pom-poms all the time, that person is a “hater”? That’s total B.S. and you’re so full of it, jerk.

    Go back to your crib and wait for your mommy to change your dirty diaper. If you cannot toerate opposing viewpoints without acting like a schoolyard bully on message boards, then get lost. It’s a free country and you have zero right to bully and berate anyone. If you talked that way to my face, I’d punch you in your face.

    Troy Turner replied

    Nick-I wasn’t pointing out the word “hater” to anyone in particular-just the persistent GH haters that seem to populate these message boards. I was also just pointing out factual, verifiable information-something you have yet to have the guts to do

    Pat replied

    Well, GH must be doomed now and be under a TV show version of the SI cover jinx, given how colossally and arrogantly dead wrong Troy “I know everything about the fate of soaps” Turner is, LOL.

    Memo to you, Troy: If you’re going to make an authoritative statement like “ABC will NEVER cancel GH”, you’re guaranteed to have egg all over your face. I’m not saying that GH will definitely be cancelled imminently, but almost all shows get cancelled at some point in time, whether it’s soon or a good number of years down the road. TV is a bottom-line business, in case you’re unaware by now. GH will stay on for as long as it makes $$$ or has the potential to do so for ABC/Disney. If/when they decide it no longer does/can generate enough $$$, it will be gone-simple as that.

    I truly hope it doesn’t come to this, but if GH continues to be the unwatchable, tanking hot mess that it currently is for much longer, the end (at least on ABC) could come sooner than you think. Try taking a look at the ratings for the most recent weeks compared with this year’s first and second quarter. So I’d be careful making a comment that gives you no wiggle room like that if I were you. Don’t be so naive.

    Yes, GH’s numbers on the surface appear to be about double what The Revolution/GAA did in that time slot last year, and seems to be working ok for ABC now. BUT GH is much more expensive to produce than those talk shows. That’s a fact, and it would stand to reason that’s something that will factor into ABC’s decision-making in the years to come, like it or not.

    And of course GH is up over the second quarter last year. Hey, when you’re at/near all time lows in key demos the prior year and celebrating your big 5-0 with big veteran returns this year, there’s nowhere to go but up. As they say on ESPN (ABC’s Disney sibling), “C’mon man!”

    Nick replied

    Troy,

    That’s what message boards are for, in case you’re unaware. Some people like GH as it is currently, but many people do not. People have different tastes. That’s life, deal with it. If you cannot tolerate anyone with a negative view of GH without coming across like a jackass, then SHUT UP. If you can’t respectfully disagree like a normal poster without resorting to juvenile name calling, then GET LOST.

    Yeah, anyone not being a total cheerleader for GH right now is a “hater” LOL. Go back to your crib, you juvenile crybaby. Are you going to throw a tantrum because, god forbid, someone insulted your precious GH? For crying out loud man, it’s just a silly TV show. Get over yourself!

    Troy Turner replied

    Pat,

    I make it a habit to look at the ratings of all of daytime, not just GH-that’s the reason I made the statement I did about ABC never cancelling GH, not just a naive viewpoint. The performance of The Revolution/GAA last summer only serves to prove the point that the ONLY thing that will be accepted at 2 ET on ABC is daytime drama, whether certain people like it or not. But, if you insist upon playing the “GH will get cancelled eventually” game, what show out there is guaranteed to deliver the numbers that GH currently has? I’m waiting…

    David replied

    GH was up almost 200,000 viewers from last year in the most recent ratings

    Reply

    Pat replied

    Wow, let’s throw a party for GH! It’s not in the lower basement! (cue the sarcasm)

    Pat replied

    I agree 100%. RC and FV had better get their act together before it’s too late. If not, bring in a new team that actually has some fresh ideas to rescue this sinking show before it loses any more longtime fans. I can’t believe how far GH has fallen. I personally call RH’s new character “Tanko”, because that’s what’s happening to the entire show. (Of all characters to resurrect, unbelievable.) Gee, where are the Cartini butt-kissers now?

    Reply

    Sheila replied

    Nancy, for your information Ron and Frank have saved GH! They came on board and have written in story lines like the heyday of GH which is exactly what has boosted viewers and ratings. I hope they stay and continue to do the awesome job we have seen so far. Thanks Frank and Ron!

    Reply

    Christie replied

    Oh please, Ron and Frank did NOT save GH. Is there a laugh track attached to your post? Maybe for several months leading up to the 50th anniversary they did, but not anymore. Have you actually watched the show in the last two months and checked the most recent weekly ratings? You’re actually entertained by the stale garbage these two hacks are putting on screen every day that’s being passed off as compelling story lines? The show is the absolute worst it’s ever been, and that’s saying a lot. Yeah, “awesome job” by Ron and Frank and “thanks” to them! LOL.

    Christie replied

    Oh please, Ron and Frank (who are so overrated it’s not funny) did NOT save GH. Did you type this with a straight face? Maybe they did with the veteran returns leading up to and through the 50th anniversary, but not anymore. Have you actually watched the show in the last 2 months and looked at the most recent weekly ratings? Are you actually entertained by this stale garbage that those 2 hacks are now putting on the screen daily? Yeah, “awesome” job by Ron and Frank and “thanks” to them. NOT.

  5. Sandy says:

    I see a lot of areas saving the soap- fans are very loyal, length of years the soaps have survived on t.v., dedication of actors/actresses, network execs, head writers, and social media exposure. It really boils down to a varied and collective effort of many fans and professionals who share the same drive- keeping the soaps alive!

    Reply

  6. k/kay says:

    If you have never seen the old movie Network with Faye Dunaway done in the 1970′s rent it. It will show you just what goes on with jiggling numbers etc. Watch it!

    Reply

    k/kay replied

    I think the right word would have been juggling! Sorry!

    Reply

  7. Iakovos says:

    Soaps will survive if they remain relevant and produced well. Fans do not want shoestring budgets or lousy storytelling. All those responsible for production networks, producers, writers, techies, and talent need to believe in the work and invest wisely. It seems the media and popular culture works like lemmings and sheep. One loud individual sounds an alarm and everyone follows. If truly, as the media wunderkinds preach, there are so many options, then why are the original programs — the soaps — dismissed when cheap reality schlock, overexposed reruns, and talking (without listening) newsheads are what we get. I will take an orignal 30 minutes/full hour of storytelling any day. Everyone just stop kicking around the genre and nurture it and market it. Surprise! The soaps are not dead after all.

    Reply

  8. Carlee says:

    GH has rebounded in spikes over the past year no doubt with vet returns and the 50th anniversary promos. But they have seriously gone off the rails recently and are back to where they were when this regime took over. I hope they do find balance again.

    Reply

  9. longtimesoapster says:

    How is it a grand feat when the soaps were disgustingly horrible this time last year? Improving from very bad to bad isn’t some grand accomplishment.

    Who cares about a year ago when they are losing the viewers they had a few months ago?

    Reply

  10. 4everdays says:

    Days of our Lives is here to stay.
    For many more years it will play.
    Y&R makes many people tired.
    Those writers shoud be fired!
    GH will drown in the writers blood.
    Save that show with a huge flood.
    B&B is full of muck.
    It really does suck!

    Reply

    Christy replied

    I take it you only watch/love Days? ;-b

    Reply

    PatF replied

    Silly.

    The CBS shows will survive longer than the rest if ratings start to decline again.

    In the meantime, congrats to all the shows.

    Reply

  11. JEFF says:

    GH is doing fine thank you! It’s just readjusting after all the 50th anniversary returns. The show is still going strong IMO. People just expect too much. They can’t have all the oldtimers from the past to stay on. The show is much more balanced than in the past with the story lines more spread out through the cast.

    Reply

    Christie replied

    GH is “just readjusting” and is “still going strong”? LOL. Are we watching the same show? Have you looked at the ratings in recent weeks? Maybe it was “going strong” earlier in the year, but not anymore. You can stop with the RC/FV butt-kissing already.

    If GH is “doing fine” right now (LOL), I’d hate to see what it looks like if it starts to slip a little. No, people don’t expect too much. We minimally expect decent, fresh storytelling that does not insult the intelligence of the audience, which apparently the overrated Cartini have no use for. Imagine that.

    I understand that they can’t have every vet stay on indefinitely, but I expect much more than having 3 actors from another soap stay on and be introduced as entirely new characters, and making them front and center in story lines over so many others. And absolutely no acknowledgement that they look similar from the other characters that they interact with? What a joke. But that’s just me.

    Reply

  12. Christie says:

    GH’s ratings were near all time lows in the second quarter last year, so of course the numbers were going to be up this year. After all, the show had its big 50th anniversary celebration with many vets returning, and the numbers couldn’t possibly get any worse from late 2011/early 2012. But the reality is that the ratings are back way down again, which is no surprise since the show has been awful and unwatchable in recent weeks. What on earth has happened?!?! It’s sad and painful to see the complete mess that this landmark show has deteriorated into (on purpose??)

    Those Cartini wizards had better get their act together and fast. If they can’t, they must go and someone else must be put in charge to change directions. If the ship continues to sink, I could definitely see ABC cancelling the show within the next year or two (and possibly moving it to PP/TOLN??-is that their master plan??) It would be very sad and I truly hope it does not come to that, but GH is in such bad shape creatively now. Fans and media should not be naive and think that GH is 100% safe with the numbers it’s been getting lately, especially women 18-49. I’m certainly not. The show costs a fortune to produce and we all saw what happened with AMC and OLTL. Just sayin’.

    Reply

  13. Mary SF says:

    I will believe daytime dramas are making a “comeback” when the three major networks start investing money into developing new soaps to put on the air. Right now, the four remaining soaps are holding ground more or less depending on which ratings period you are looking at. I think it will be status quo as long as the remaining soaps don’t lose the numbers they have. But until networks really think daytime dramas are worth the investment to make new ones– daytime dramas are still on the endangered species list. Not extinct, but not exactly thriving either.

    Reply

  14. Sue says:

    I still can’t believe they got cancelled in the first place. I will never forgive ABC. Thank you Prospect Park and now OWN

    Reply

  15. Shirley A Miller says:

    In this summer of 2013, I believe our soaps are on a much more level basis than they were in 2011. We have found other carriers besides TV to broadcast our soaps on, and we thank Prospect Park for taking on the task of giving AMC and OLTL a second chance after ABC so hastily and with malice, cancelled 2 of my favorite soaps. Now Oprah (who originally couldn’t afford and didn’t think Soaps were very popular???) is jumping on the band wagon … and that is alright with me …. I forgive you, Oprah …. now you are on the right side. I love General Hospital and think things are getting better every day with some of our VETS returning and making us long-time viewers feel more comfortable again with GH. I believe our Soaps are in a better place than in 2011 …. and do not fear the cancellation that I did at that time … and my feelings were confirmed for 2 of the greatest soaps on earth!!!!!

    Reply

  16. 4everdays says:

    Do’nt be a YawneR. I’m wide awake for DAYS!

    Reply

    PatF replied

    Silly too.

    YR will be around longer than any of the other shows based on the number of overall viewers it has.

    But congrats to all the shows.

    Reply

  17. Al Danucci says:

    Y&R and B&B will always survive as their popularity far exceeds complaints of story lines and departure of cast members, etc. The addition of Rena Sofer and Darin Brooke’s adds to the excitement of B&B.

    The new story lunes will enhance the show. Congratulations to CBS and the shows.

    Reply

    arpikay replied

    I agree, Al Danucci! Darin Brooks & Kim Matula have great chemistry! KKL & DD also are great together! We will have a good remaining of Summer. Can’t wait for Monte Carlo scenes with KKL & DD!

    Reply

  18. AMC/OLTL fan says:

    It is because AMC/OLTL actors/actresses went to “the other soaps”. I never watch GH til John Mcbain Star & Todd went to the show. Even though they are playing other roles I am still watching. BIG FAN NOW :) )

    Reply

  19. Rapids says:

    I watched All My Children for decades but when it ended I was done with soap watching. For some reason I still read soap sites now and then. I think days are numbered for network soaps as the networks profit has declined significantly from the heyday of soaps. It wasn’t that long ago 14 soaps were on the air.
    I have no interest in Internet versions of these shows and am glad to have moved on. There is much better programming available but I hope current viewers enjoy their shows for a few more years. Cannot get worked up whether the shows stay or get canceled, sorry to be so honest.

    Reply

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