Each of the remaining broadcast daytime dramas has improved their ratings this year! That is the sub-header for a piece out today from Variety on the soaps and their comeback! They go on to say that each network soaps actually posted quarterly ratings gains vs. the previous year.
According to Variety: “Looking at the most current Nielsen numbers for the second quarter of 2013 (April 1-June 30), CBS’ longtime daytime leader The Young and the Restless led the pack with an average daily audience of 4.771 million — up 5% from last year. It’s followed in the rankings by CBS’ The Bold and the Beautiful (3.535 million, up 13% from last year), ABC’s General Hospital (2.843 million, up 11%) and NBC’s Days of Our Lives (2.672 million, up 4%). Collectively, these four shows also drew more viewers this spring (13.82 million) than the same period in 2011 (13.27 million), with only “Y&R” down.”
Some other notable points made: For GH - This spring marked the third straight quarter that has risen by double-digit percentages from the comparable year-ago period. For B&B - This spring was the fourth straight quarter (going back to the third quarter of 2012) that it posted year-over-year growth. It is now within a little more than 1.2 million of its lead-in, The Young and the Restless. For DAYS - The NBC soap logged its second best quarter in adults 18-49 since the first quarter of 2012 and its second largest overall audience for a quarter in at least two years. Earlier this year, DAYS was renewed by NBC through September 2014, and it could be poised for another extension — especially since 2015 would mark the show’s 50th anniversary.
In addition, Variety mentions the returns online of All My Children and One Life to Live, adding that to the mix of that for the first time since 2007, none of the broadcast dramas are saying goodbye! Not one cancellation! Thank goodness.
So soap fans, what do you think about the state of the soaps as of summer 2013? Are you encouraged that we are on steady footing? Do you still believe that one of your shows might get canceled at any moment? Do you think that network executives have learned their lesson and are thankful for the audience and the soaps that they have? Share your thoughts below!