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77 March 25th, 2016 What Went On Behind The Scenes That Caused The Daytime Emmys To Not Be Televised This Year!

Courtesy/NATAS

Soap fans anxiously awaited to find out who of their favorites made the annual and only kudofest that honors the genre … the Daytime Emmys.   Now in its 43rd year, the nominations were revealed on Thursday.  But with them game disheartening intel from NATAS … that try as hard as they might once again the ceremonies will not be televised.

This comes after a very successful 42nd annual Daytime Emmy campaign which aired on Pop that had the broadcast being restored to more of what viewers had come to expect from the Emmy telecast.

That included solid production values and segments, and starting to restore the glamour and prestige back to the event by having the ceremonies from the historic Warner Brothers Lot soundstages, and more.  The production team in charge of that, Michael Levitt Productions, is back on board this year televisied ceremony, or not.

So while On-Air On-Soaps had NATAS’ Sr. VP  Daytime Emmy Awards David Michaels as one of our special in-studio guest co-hosts on Soap Nation Live! with Michael Fairman Daytime Emmy nominations special last night (the archive and rebroadcast to be available later today), in which he addressed the reason the TV deal fell through at the last minute, shortly before the broadcast, Michaels spole with TV Insider in which he shared and gave some clarity of what went down behind the scenes.

Michaels on what happened with POP ( the network set to air the Emmys for the second year in a row): “Pop has been our champion and was absolutely willing to air the awards again but there was a money issue. Last year, NATAS paid for the entire production and we just can’t do that again. We’re a non-profit. Nobody could have made a greater effort to try to work a deal than [NATAS president] Bob Mauro, but we fell short on the money and our board decided not to go ahead with [a telecast] this year.”

Michaels on if this all was a last-minute about face:  “It was down to the wire. It was down to yesterday! I have nothing but praise for everybody at Pop, especially (president) Brad Schwartz. I will also tell you that we already have two bites for airing the 2017 awards, so this isn’t like the Daytime Emmys will never be on TV anymore. We had a record number of entries and a record number of judges this year. This thing is alive and thriving. We love the people of the daytime community and they love us. We intend to keep on honoring them forever.

Michaels went on to say their will be a lot of red carpet activity that he hopes to have the fans enjoy in one form or the other.  A streaming ceremony online is being looked into as well.

In yesterday’s press release containing the Daytime Emmy nominations, NATAS President Bob Mauro related: “After months of negotiations to find show sponsorship, the NATAS Executive Board has decided that the current climate for awards shows prohibits the possibility of a telecast this year.”

So, what do you think about the decision made by the Board of Directors at NATAS? Do you hope the show will be streamed online, or someone steps up with the additional monies needed at the last minute to secure a broadcast?  Being the only award show that honors this day-part, it’s a shame the struggles this award and those who work tirelessly to try to make the broadcast happen have run into such immovable walls.

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  1. Elizabeth says:

    This is such a huge disappointment to me. Once again, the entertainment industry thinks that the daytime audience are fat, lazy housewives (or couch potatoes) who don’t deserve much consideration. I understand that in show business, the business part is equally important to the show part, but come on…NATAS can’t air ONE show all year for the daytime community?! While NATAS is putting forward the thought of a 2017 show, it doesn’t mean a thing for this year. I am a fan of Tony Geary, and this will probably be my last time to see him…

    I watch 3 soaps and The Talk daily, and I cannot travel to LA to see the actors walk in and out of the hotel. I am keeping my fingers crossed that someone will come through with the funds necessary to televise the show.

    Reply

  2. Tammy Kreiss says:

    It’s called sponsors, & not for nothing, but if you really wanted them to air you would have found a way! I say we have the awards at Laura Wright’s vineyard, and we have a huge pajama party! Money saved on gowns nobody will see, can be used to let Pop or CBS air them next yr! #selfish

    Reply

  3. Theadora says:

    It seems to me that ABC, NBC and CBS, whose daytime shows are all being honored, should pony up and pay for this show to be aired live on POP. Otherwise, it just proves what everyone already thinks, that ABC, NBC and CBS could care less about the viewers and their support of their shows.

    Reply

    Maureen Lynch replied

    Agreed

    Reply

    Llanviewer717 replied

    You said it Theadora.

    Reply

    I love gh replied

    Absolutely – or televise it during the daytime slot of their show.

    Reply

    Ginger replied

    It’s not that they wouldn’t pay (they would) but the heart breaking reality is there’s not enough soap or daytime fans left to watch the show in large enough numbers for the money to be well spent. Since the devastating affects of the 2008 writers strike, networks have cut back financially in all areas, not just daytime. If the daytime Emmys were watched at least 5 million people, the networks would still air the award shows. But 700k, 900k total audience is not s number the networks can make financially work. If the 700k or so fans left of daytime really are passionate, they would start a Go Fund Me or Kickstarter campaign to help pay for the show themselves!

    Reply

    Rodd replied

    Interesting thought, Ginger.

  4. Mo says:

    Why is it that the primetime Emmys are always televised, but not so with the daytime Emmys?

    Reply

    Tivette replied

    I was thinking why not just an Emmy Awards show covering Day AND Primetime? It’s all TV after all! Hello?!

    Reply

    Mary SF replied

    ITA , but the truth is there isn’t enough time– the primetime Emmy awards have so many categories if they added all the Daytime ones, and we have to accept that includes all the talk, game, cooking and children’s shows as well as soaps, the broadcast will be too long—

    Ginger replied

    Because the prime Emmys still can bring in a large audience!

    Reply

    KansasGuest replied

    The cost for the Primetime Emmy show is usually offset by the revenue received from commercial airtime. Whatever network airs the PE’s is able to charge a lot of money for advertising during the show because companies want those primetime slots to reach viewers. The Daytime Emmys, in contrast, is not able to offset its costs for the network. Not enough viewers watch the DE’s for a network to justify charging high advertising rates. The network has to at least make back its cost to air the show. If they feel like they are losing $, the either won’t air it or ask the producers to pay for the equivalent airtime they are giving up.

    Reply

    Mo replied

    PE should help subsidize the DE.

    KansasGuest replied

    Why? In entertainment corporations, the tv division usually splits the management of daytime & primetime. Each is responsible for their own revenue. If you worked in a company that produced two different products, why would the more successful division feel the need to “give away” money to the less successful one for an event that has no financial benefit? Their viewers aren’t the same; there isn’t even a chance for cross promotion from a daytime series to a nighttime one. Entertainment isn’t a charity, and this event is not as important as keeping the soaps on air on a daily basis. NATAS already said they were going to try to livestream it online, which is the cheapest way to do it.

  5. Sprite says:

    Can’t someone just set up a camera and stream it live online? I’d rather forego expensive production values than not see the event at all. And I’m sure some handy dandy film students would do it well and pro bono for the credit alone.

    Why is it we can preempt soaps for basketball and every ridiculous local news “breaking story” but we can’t squeeze in an hour or two to celebrate our shows? Someone should start a GoFundMe page.

    Reply

    Tay replied

    Them doing a GoFundMe or Kickstarter would actually be a good idea. Think of the cool perks they could offer fans!

    Reply

  6. Peggy says:

    Not happy with this and especially for all the hard-working daytime casts and crews not to get their special night. No respect for daytime dramas nor for their viewers.

    Reply

    lou piikes replied

    Well blame the viewers for not watching the DaytIme Emmys and turning their backs to DaytIme Television.

    Reply

    Mary SF replied

    They still get their special nights, the dinner and the award show will happen it just will not be broadcast to the general public to view. All the hard working people are still going get their awards and perhaps they can all relax and have a better time knowing the general public isn’t watching them at home.

    Reply

  7. Mister Media says:

    The show needs to be restructured and considerably shortened, with greater emphasis on the Daytime Drama acting categories and less time devoted to comedy bits and musical numbers. Non soap opera categories should all be grouped together either at the beginning or the end. Why is it so hard to treat daytime with the respect it merits and the actors with the dignity they deserve?

    Reply

    James replied

    Daytime drama and other genres that matter, including talk, news, information/feature/lifestyle, and children’s programming.

    Reply

  8. Sheila says:

    I am not able to see it in Canada unless it is live streamed like when Kathy Griffin hosted it two years ago. That whole show was ruined by her filthy mouth and by the video pops who totally ruined the red carpet. I think sponsors took a good look at that and any reputable one said hell no!! If NATAS paid for the next year on the pop ch, which is not available in Canada, and yet were still unable to woo sponsors…The Daytime Emmys is tanking.

    Reply

  9. Marge says:

    It’s always about MONEY!!!!! Well money will not buy you happiness but a soap award show can. I would love to talk directly to the person that said No to this not being on TV. Show him my world and how money does not buy everything. Come on email me and lets set up a fact to face meeting. I will even buy my own airline ticket to have a long talk with you. Marge R

    Reply

  10. Lou Piikes says:

    Daytime serials as we once knew them are no longer a viable business model. Our soaps cost too much too produce and viewership has dwindled tremendously. I blame the networks because they did nothing to preserve the genre for the next generation.

    Reply

  11. su0000 says:

    The fact is;
    Daytime tv is struggling.
    In the near future daytime tv will be cheap reruns of junk and infomercials .
    Nobody will be investing in the daytime programing or in the soaps.

    The loss of the daytime Emmy’s speaks volumes. It is the beginning of the end.

    Daytime tv will have need to go to pay tv..
    Daytime tv is becoming an endangered species ..

    Reply

    su0000 replied

    Their should be soap opera awards, just the soaps..
    It would less expensive and very doable..

    The Daytime Emmy’s awards include every talk show and game show and cooking show.
    I can see why nobody would want to invest in an award ceremony for them. Most are horrible slot fillers.
    But-
    the soaps stand alone and have a cast and crew of 100′s..

    Airing the ” Soap Opera ” Emmy’s would be the way to go..

    Reply

    Timmm replied

    I agree, just have a dinner with the soap community, let Michael Fairman and Laura Wright host, show long clips of the nominees and then hand out the awards. I dont care about The Price is Right or Steve ‘freakin’ Harvey!

    James replied

    It would work like the British Soap Awards in the UK if at least only one broadcaster will be willingly responsible for producing the show (like ITV has for the BSA’s). The fans will vote for their favorites to win.

    I think the big draw would be to include primetime soaps as well so it would be a true soap event.

    Timmm replied

    Daytime will probably go in the same direction as Saturday night TV. [Ghost town!]

    Reply

  12. Mo says:

    We don’t need a lot of the stuff we had last year (Tyra, Steve), just have a podium, microphone, we see nominees’ clips, someone announces winners, they accept award, and give short speech. Then give out next award and so on. I don’t need a big production.

    Reply

    Trudy replied

    The Screen Actors Guild does this for their awards ceremony. I actually prefer it to the Oscars and other awards shows with endless comedy bits that rarely work, musical numbers, etc. It puts the focus on the nominees and their work, which is why I tune in. Well, and the fashion, of course. Lol.

    Reply

  13. Bonnie says:

    Cut the production values, just do the awards, forget the extras. If nothing it should be easy to “live stream”

    Reply

  14. Linda says:

    Remember when the Daytime Emmys were broadcast in the afternoon and rotated from network to network? Why can’t that happen in the 21st century. ABC is constantly preempting GH, just recently for Nancy Reagan’s funeral, so why not preempt their daytime schedule for the Daytime Emmys. ABC could take a step towards making amends to the soap fans if the air the Daytime Emmys. What’s the problem?

    Reply

    lou piikes replied

    ABC doesn’t owe a handful of DaytIme fans nada. We’re just a blip on their radar screens.

    Reply

    Sprite replied

    That’s only if you’re thinking from a soap perspective. The Daytime Emmy nominations list is – OMG – miles long, covering everything from children’s programming to talk shows to on-air promotions, etc. If every single nominee donated a dollar for the production, it would outshine the damn Oscars. REALLY.

  15. Donna says:

    Ridiculous these actors in daytime produce work 5 days a week 52 weeks a year . They deserve to have their award presented to them on tv. SMH DISGUSTED .

    Reply

  16. Margaret says:

    Why can’t each of the networks CBS, NBC,ABC) pool the money needed to televise the Emmy’s. They are THEIR products!

    Reply

  17. Paula says:

    It is really sad that the daytime Emmy are not being broadcast. If all the other awards show can be broadcast Sivan this one. Daytime fans are once again being robbed of an award shiw and so are the actors that provide us with tv to watch and deserve to have there award show to air and also for there fans. I really don’t thinks that you tried hard enough to get vote award on air as if you did you have found a way and money to air the daytime Emmy awards. Very disappointing.

    Reply

  18. Sara Lee Macdonald says:

    Here is my idea! Have them live stream via You Tube.Since NATAS is a not for profit organization they should be able to work out funding. Lots of churches livestream every day and week. Also maybe all the Emmys should be shown together and not separate telecasts. Here is another idea: Put it on PBS and class up the event and make a pledge to support public television. Just a few thoughts.

    Reply

  19. Tina Gray says:

    More of the same………….. Daytime not getting the respect it deserves.

    Reply

    su0000 replied

    Hi Tina..
    There are many crappy daytime shows that don’t deserve respect.. lol
    The soaps are a whole different thing they have a cast and crews of 100′s and 100′s.

    IF- they had only Soap Opera awards, the Soap Opera Emmy awards it would be quite inexpensive and way less time and easily done.

    I vote for; Soap Opera Emmy’s .. (just for the soaps)

    Reply

    Tina Gray replied

    You are soooo right su0000. It’s all about respect…………… That’s what I said in this PSA………… https://www.youtube.com/watch?v=vvHFMSF-RQY

    su0000 replied

    hi Tina..
    I felt your passion for the soaps !!
    Dark Shadows!! wow you saw the real happening, the excitement of hurrying home from school to watch it !
    I saw it on disc .. My first binge watch, so to say. I could not stop watching, I always need just one more!
    We’re down to 4 soaps. I find that sad and frightening when looking ahead 5 years.
    When there is no money or interest to producing daytime emmy’s well, that is not a good sign as to what is happening to our soaps :(

  20. Cheryl says:

    Really????? This is so unfair. There may only be 4 soaps on air, however, they are watched and loved!!!!! At the very least can You Please Stream the show online?????

    Reply

    Brett replied

    It sounds like they don’t even plan to film it, let alone stream it! If we’re lucky someone in the audience might video some parts on their cell phone and put them on youtube.

    Reply

  21. Rapids says:

    This article explains why the awards were televised last year. The academy paid for it. There is no commercial interest in daytime awards. There is relatively little interest in soaps compare to twenty years ago and four shows are limping along. Will there be four shows in a few years? I doubt it.
    Truthfully if there are only four soaps on the air their award show is meaningless. It is laughable all four soaps are nominated in many categories.
    This is a dose of reality for daytime drama.

    Reply

  22. Kay says:

    It is a shame, that these talented actors , which work hard 10-14 hours a day.
    5 days a week, for 52 weeks. But never get the chance to be awarded for it.
    Every show in daytime fight for that opportunity to be picked as the best .
    Soap, best actor, best talk show, best new show .
    Then when it comes down to being able to be shown on tv. No one wants to air the award show.
    Shame on you guys.
    You want daytime tv. To do good, you want us to watch TV. You want us to buy all the products you show during the time we are sitting and watching TV.
    But will not support the day time award show.
    Shame , shame on you .

    Reply

  23. Timmm says:

    I’ll cut through the bullshit for everyone here, IF there were money to be made, the Daytime Emmys would be televised!

    Reply

    kathy replied

    Thanks for cutting through the bullshit I agree.:)

    Reply

    Timmm replied

    You got it kathy!

    K Ross replied

    I totally agree. I feel bad for the actors that get cheated out of their recognition.
    They have a award show for everything, very disrespectful of the soap stars and the fans.
    I remember when they would put on a good show.
    It is total b.s.

    Reply

    Timmm replied

    The only benefit is if Hunter King wins again we dont have to see it BUT if Finola Hughes wins I cannot wait to see her million dollar smile!

  24. Mellie says:

    I work 50 hours a week. I’m not recognized with an awards show. These arguments are ridiculous. There are only FOUR soaps left and all FOUR are nominited for best drama. This show has ZERO credibility.

    Reply

    Benjamant replied

    Finally someone voices what I have been thinking all day. It’s a true shame that the families friends and fans will not see their favorites speak about their wins. The networks only acknowledge this wonderful genre when it convenient or to their advantage. Take a look at the Article How They Ended in the current SOD most definitely depicts the blood baths of the 1990s and 2000s.

    Reply

  25. su0000 says:

    0ohh gee..
    Ron Carlivati, on his twitter is congratulating everyone…
    ((boowoo I could just cry , missing him..

    Reply

    Peggy replied

    All but one, Su, all but one.

    Reply

    su0000 replied

    yes.. all but poor Tony lol
    goes to show the huge problem he was to Ron during his last 8 months..

    Peggy replied

    Wanted to see him congratulate “the actor”.

    Reply

  26. Dar says:

    Just air the daytime emmys, their are still many loyal fans out there like me. Such an injustice to these fabulous actors & actresses!!!

    Reply

  27. GH Fan says:

    I wish SAG Union would fight for daytime members. I would settle for acknowledging the nominees. Come on Screen Acting Guild you represent ALL actors find a way air Daytime Enmys for your members. Everyone card carrying SAG member deserves to be recognized at an award ceremony!!

    Reply

    reen replied

    They are getting a ceremony with awards, it’s just not going to be televised. In order for a network to televise the awards, they would need advertisers to pay for commercial airtime during the awards show. It appears as if the eyeballs weren’t large enough from prior shows to entice enough advertisers to bid for ad time. Hence, no live broadcast.

    But at least those involved get a dinner and ceremony to celebrate their achievements- so that’s a plus for the daytime performers.

    Reply

  28. Peggy says:

    Ok, this may sound cray-cray but is there anyway Kelly and Michael would incorporate the awards into one of their shows- I know Kelly is on our side and part of us so just putting it out there with love and hope.

    Reply

  29. mark says:

    YouTube any daytime Emmy award show from the eighties and you are in for some great fun, campy glamour and Kim Zimmer winning her 12th award and crying and carrying on and mascara running everywhere. wish we could get back to fun days like that.

    Reply

    Peggy replied

    Yes– I love watching Susan Lucci on her win and Shemar Moore and the audience going wild. So fun and exciting.

    Reply

  30. Mary SF says:

    Frankly all award shows are struggling to keep the audience they once had, even the Oscars, the granddaddy of all award shows numbers have declined over the years. I suspect in the course of time, each of these award shows will be dropped by all broadcasters– the Daytime Emmy Awards being the low rung of the ladder is like the canary in the coal mine– they are showing distress first,but eventually all award shows will have the same fate.

    However, with all the smartphones out there I am sure there will be enough stuff out there on social media the night of the awards that any truly die hard soap fan with access to a computer will see enough to get a sense of how the evening is going. As for regular fans and those without the internet, we will just have to wait for the highlights. Not great I know, but being from Canada I haven’t been able to see the televised show for many years, so I’m used to not seeing it and I’m fine with it not being aired live.

    Reply

  31. Peggy says:

    I listened to -I guess it is called a podcast like Michael Fairman does- it was with Louise Shaffer an actress from Ryan’s Hope and she was on several soaps, also wrote for several and a novelist- she made some excellent points about how producers have to target demographics and so on- it made me see the other side I guess that I haven’t and it was also great to hear her stories of doing live soap and if you Google her name you can see a link to the interview – I believe it was in 2011. I wish she would be brought into a soap now as a matriarch as I have always found her to be highly talented.

    Reply

    Peggy replied

    For those of us that have been watching for decades- and decades- this interview-which I so wish Mr. Fairman would bring her on his show as what I take away is I might as well stop complaining because the soaps will not return to the glory days and in the glory days they had more autonomy and were left alone to tell their stories- she talks about the writers on Edge of Night and how Ryan’s Hope brought in the new rich family to compete and gain in the demographics. It is a telephone interview almost 2 hours long. So I guess instead of complaining how Y&R had no press or outsiders at Victor’s trial, I should be glad they didn’t just video chat his trial, I guess. When they drop one story and on to the next and we blame the writers, perhaps they have been told to do so but we don’t hear about that.

    Reply

    Peggy replied

    The interview was right after AMC OLTL cancelled and she spoke of the Prospect Park deal and how if it worked would be great as then there would be a venue for our stories that are not demographic dictated and could focus on the story and I would pay to watch a new soap on HULU or Netflix or Amazon that did this.

    Frank replied

    Rae Woodard was one of my all-time favs and she tells Clare Labine how she wanted her character to be and later was freaked out that she had described a sociopath!! I would love to see her back on daytime and thanks that is a great interview, albeit long.

    Reply

    Peggy replied

    Yes!! Took pause at her being a sociopath myself! So love her and want to see her as a matriarch or sociopath or another split personality.

    Peggy replied

    Why did the Prospect Park deal flop? Is it because soap fans were not tuning in for the episodes on-line? It seemed like they sunk a lot of money into the project and so much buzz and then over with and lawsuits.

  32. Sandy J. says:

    There were many great ideas proposed by earlier posters, as well as relevant questions. What I’ve been wondering in the past couple of years is: since the soaps and the majority of other daytime genres are broadcast on the ‘regular’ networks, i.e. ABC, CBS, NBC, and they are the beneficiaries of the advertising dollars, shouldn’t it be up to these companies to put the money into live broadcasting on their own channels? They can rotate the broadcasts so each network only has to put their money out once every 3 years.

    If the shows are good enough to be broadcast by these companies, then so should the one night per year of honouring the best of their shows! I’m saying this as one of the millions of Canadian fans of American soaps who isn’t allowed access to certain online companies’ broadcasts. No, we don’t matter for ratings purposes, but we’re fans just the same who deserve to see our shows honoured on a platform we can actually watch it on! ABC, CBS, NBC: it’s two hours on one night out of 365 days, every 3 years. Do the right thing and honour your shows and their fans.

    Reply

  33. Lou Piikes says:

    Sprite^^^^ The Prime-time Emmy’s and the Oscars don’t need a fund raiser to stay relevant.

    Reply

  34. Richard Hammer says:

    I think this is all a bunch a hooey. Who owns POP? Lionsgate and CBS. Who announced the nominations on TV? They were announced on The Talk a CBS daytime show starring Julie Chen. Who is Julie’s husband? Les Moonves, COO of CBS. POP airs the second broadcast run of Y&R and B&B, both CBS shows. Plus they air Days. CBS has lots of nominees competing for the Daytime Emmy, including The Talk, for which his wife has been nominated. Lionsgate has two time nominee Wendy Williams running in this year’s Emmy Race. Point is that both CBS and Lionsgate have alot invested in this ceremony. This is either a PR ploy or Julie needs to make Les sleep on the couch for a month

    Reply

  35. clb says:

    It is really embarrassing that talented daytime actors will not get the chance to be awarded publicly for their performances last year. Shame on the networks for not wanting to showcase their daytime shows and talent during prime-time. And CBS is so quick to boast that they are No.1. We do not need Tyra or upscale stages and music. Just read the dang categories, showcase their talent in clips, award and accept. Unfortunately, I see the end of a great era: daytime dramas.

    Reply

  36. SandyLane says:

    I wait & wait for a once a year award show why can’t money be shared by the soaps & tv stations to show it?

    Reply

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