Soap fans anxiously awaited to find out who of their favorites made the annual and only kudofest that honors the genre … the Daytime Emmys. Now in its 43rd year, the nominations were revealed on Thursday. But with them game disheartening intel from NATAS … that try as hard as they might once again the ceremonies will not be televised.
This comes after a very successful 42nd annual Daytime Emmy campaign which aired on Pop that had the broadcast being restored to more of what viewers had come to expect from the Emmy telecast.
That included solid production values and segments, and starting to restore the glamour and prestige back to the event by having the ceremonies from the historic Warner Brothers Lot soundstages, and more. The production team in charge of that, Michael Levitt Productions, is back on board this year televisied ceremony, or not.
So while On-Air On-Soaps had NATAS’ Sr. VP Daytime Emmy Awards David Michaels as one of our special in-studio guest co-hosts on Soap Nation Live! with Michael Fairman Daytime Emmy nominations special last night (the archive and rebroadcast to be available later today), in which he addressed the reason the TV deal fell through at the last minute, shortly before the broadcast, Michaels spole with TV Insider in which he shared and gave some clarity of what went down behind the scenes.
Michaels on what happened with POP ( the network set to air the Emmys for the second year in a row): “Pop has been our champion and was absolutely willing to air the awards again but there was a money issue. Last year, NATAS paid for the entire production and we just can’t do that again. We’re a non-profit. Nobody could have made a greater effort to try to work a deal than [NATAS president] Bob Mauro, but we fell short on the money and our board decided not to go ahead with [a telecast] this year.”
Michaels on if this all was a last-minute about face: “It was down to the wire. It was down to yesterday! I have nothing but praise for everybody at Pop, especially (president) Brad Schwartz. I will also tell you that we already have two bites for airing the 2017 awards, so this isn’t like the Daytime Emmys will never be on TV anymore. We had a record number of entries and a record number of judges this year. This thing is alive and thriving. We love the people of the daytime community and they love us. We intend to keep on honoring them forever.
Michaels went on to say their will be a lot of red carpet activity that he hopes to have the fans enjoy in one form or the other. A streaming ceremony online is being looked into as well.
In yesterday’s press release containing the Daytime Emmy nominations, NATAS President Bob Mauro related: “After months of negotiations to find show sponsorship, the NATAS Executive Board has decided that the current climate for awards shows prohibits the possibility of a telecast this year.”
So, what do you think about the decision made by the Board of Directors at NATAS? Do you hope the show will be streamed online, or someone steps up with the additional monies needed at the last minute to secure a broadcast? Being the only award show that honors this day-part, it’s a shame the struggles this award and those who work tirelessly to try to make the broadcast happen have run into such immovable walls.