Prospect Park and The Online Network are forging new territory these days with the upcoming launch and premiere of the updated revivals of All My Children and One Life to Live which starts this coming Monday, April 29th. However, according to The Hollywood Reporter and sources, don’t look for any AMC and OLTL to get any support or play from the major television networks and especially in the daytime day-part of the soap genre, either!
According to The Hollywood Reporter article, “CBS, which has run ads for digital outlets Netflix and Hulu (which is distributing the revived soaps), declined comment. But a source tells THR the network views the digital re-launch as a direct competitor to its popular daytime dramas, including The Bold and the Beautiful.
NBC also declined to comment as did Prospect Park. However, a source says NBC refused to carry ads during its only remaining daytime soap, Days of Our Lives. The network was open to primetime spots, which Prospect Park declined to pursue. NBC did, however, sell ads on several of its cable networks.
Now the big one GH and ABC! ABC sources say the network was willing to accept ads within GH because of the licensing relationship, but on April 17 when Prospect submitted an ad for OLTL that included Howarth prominently, ABC refused it — on the grounds that it would confuse the audience. Prospect, after spending considerable time preparing the ad, balked at making changes shortly before it was to run. They did not want to take Howarth out of the ad and, already upset about its dealings with ABC, filed suit the next day.”
Brad Adgate analyst for Horizon Media related to THR : ”The overriding reason to refuse is if they think it’s a threat or something that’s going to siphon off viewers from them, then they don’t think whatever they charge them would be worth it ”
Apparently as THR reports: “The CW Network did accept ads for the online soaps, which began running in such shows as Hart of Dixie and 90210 last week. Fox, according to a source, also was open to running the ads, but Prospect Park decided against running ads there because the network has only primetime programming and no history with soap operas. “ However as fans have seen, ads for Prospect Park’s reboot of the iconic soaps are running on several cable networks and on social media.
Watch below a 30-second spot promo for AMC and OLTL! What do you think about the major network’s not wanting to run ads to support AMC and OLTL online? Do you think its all’s fair in love in war in the spirit of competition? Or, do you think it would be better if the soap genre all supported one another in this day and age of converging media? Weigh-in!