News - Soap Buzz

0 January 20th, 2010 Win a walk-on at ATWT by entering Brighten Bay Idol!

The Procter & Gamble Company announced today the launch of Brighten Bay Idol, an online talent search for the next bright star*. The sweepstakes  invites consumers to log on to to see if they have what it takes to be a bright spot in a dingy world! Participants have until March 2 to upload their own ‘Idol’ acting audition video clips for the chance to win a walk-on role on the popular CBS soap series, As the World Turns.

Visitors to will be able to play a role in selecting the ultimate winner, by voting for their favorite video starting March 10.  With the recent news that As the World Turns will be ending its longtime run in September 2010, fans of the soap and Brighten Bay Idol contestants have an exceptionally unique opportunity to become part of soap history and join the cast for a scene during their last season on the air in August 2010.

Additionally, the winner will win a trip to New York City and the opportunity to have professional photos taken of them to help build their portfolio, as well as participate in an exclusive, behind-the scenes tour of the As The World Turns set. The tour will be captured on film with photos and video being posted on and ATWT and Brighten Bay’s facebook pages.  “We are excited to kick-off the second phase of the Brighten Bay campaign,” said Alberto Huerta, Cheer Associate Marketing Director.  Brighten Bay Idol’s sweepstakes is a fun, feel good contest which allows us to engage with our audience in a meaningful way – and it also allows them to further connect with each other. We strive to create opportunities for people to ‘shine’ – particularly through sparkling bright clothing our product provides – and now with the opportunity to be a part of history during the final season of the beloved soap opera, As the World Turns

To learn more about Cheer and Brighten Bay, visit and for additional information.

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