CBS Daytime is also getting into the soapy November Sweeps performance and celebrations as both The Young and the Restless and The Bold and the Beautiful showed strong gains for the ratings week of November 9-13th.
However, it was the dynamo that is The Young and the Restless that had another 5 million plus total viewer average for a ratings period this year (5.02 million), delivering its best performance since the week ending April 10th. With baby Christian, supposedly dying, and grieving parents Nick (Joshua Morrow) and Sage (Kelly Sullivan) falling apart, and Victor (Eric Braeden) confronting Adam (Justin Hartley) that he is the baby daddy, and the doctor who is up to no good who is duping Sharon (Sharon Case), and the Neil/Hilary/Devon story (Kristoff St.John/Mishael Morgan/Bryton James) , the series increased up +3% from last week. In key women demographics, Y&R averaged 1.9/12 in women 25-54, up +6% from a week ago and best since the week ending July 24th with 1.3/09 in women 18-49, up +8% and best since the week ending July 31.
As for The Bold and the Beautiful, CBS reports that the series also showed an increase averaring 3,700,000 million viewers, up +5% from last week and its largest weekly audience since the week ending August 14th. Among women 25-54, the daytime drama averaged 1.5/09, up +7% and 1.0/07 in women 18-49, up +11%, highest in both demos since the week.
So what do you think about the performances during the key Sweeps week for Y&R and B&B? Share your thoughts on their current stories that are making you tune-in, via the comment section below!